Why Choose Plant‑Based Laundry Liquid?

Plant‑based laundry liquids have transformed how we think about cleaning. Unlike traditional detergents that rely heavily on petrochemicals, our formulas are powered by naturally derived cleaners such as chicory root extract. These plant‑based surfactants effectively break down dirt and stains, while remaining gentle on fabric, skin, and the environment.

The Power of Chicory Root Surfactants

At the heart of Wilton’s formula is a plant‑based cleaner derived from chicory root.

• How it works: Chicory root contains natural compounds that bind to oils, dirt, and odours, lifting them from fabrics without the need for harsh chemicals.

• Why it matters: This natural action delivers a deep clean while staying kind to sensitive skin and safe for wool and delicate fabrics.

Vegan, Cruelty‑Free, and BCorp Certified

Wilton’s plant‑based laundry liquid isn’t just effective — it’s ethical.

• Vegan: No animal-derived ingredients

• Cruelty-free: Never tested on animals

• BCorp certified: Meeting rigorous environmental and social standards

  These credentials ensure our products are good for your home and good for the planet.

What We Leave Out

Our formula is free from:

• Phthalates

• Phosphates

• Parabens

• Triclosan

• Optical brighteners

• Animal-derived ingredients

• Chlorine-based bleaches

• Microplastics and dyes

By leaving these out, we protect your clothes, your skin, and aquatic life.

Gentle, Effective Cleaning for Every Wash

Wilton’s plant‑based laundry liquid is non‑biological (enzyme-free), making it ideal for sensitive skin and everyday use. It’s tough on stains but gentle on fabrics, keeping clothes fresh, fragrant, and long-lasting.

Sustainable from Formula to Bottle

Our commitment doesn’t stop at the formula:

• Made in the UK to minimise transport impact

• Recycled & recyclable bottles

• Concentrated formula for fewer deliveries and reduced packaging waste

The Takeaway

Plant‑based laundry liquids are no longer a compromise — they’re a better choice. With Wilton, you get powerful cleaning, signature fragrance, and ethical credentials, all in one bottle.

Discover the Wilton difference. Explore our full range of plant‑based laundry liquids [here →]