We’re the first carbon neutral laundry brand in UK shops. Pretty cool right?

As of May 2022, our business and liquid laundry range is carbon neutral. It’s actually a pretty big deal and a step in the right direction to limiting our effect on the planet.

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What does it mean to be carbon neutral?

Simply put, it means we have calculated, reduced and offset the greenhouse gas emissions our business creates. This means we offset the carbon emissions we create and make plans to reduce those emissions further.

What is your carbon footprint?

Our carbon footprint is the amount of greenhouse gasses our business creates. We’ve looked at just about everything from our office and warehouse to our teams commutes and how many bowls of cereal we go through! There are some things that are more difficult to calculate. For those parts we use either reputable sources of data or estimate using other pieces of data we have. This is why we also add a buffer, to make up for discrepancies or fluctuations.

How did you go carbon neutral?

The most important part is measuring our emissions. Now we know the emissions we create, we can plan to reduce them and we know how much carbon we need to offset.

We measure based on Cradle to Gate, this is from production and distribution of our products and materials, right through to arriving in our customers homes. We even include emissions related to the end of the products life, i.e. recycling. It’s almost the complete cycle of the product, but there are a few unknowns for us to be able to cover Cradle to Grave at the moment.

Ok, it gets a bit technical here. Our assessment process references the Greenhouse Gas Protocol, PAS 2060 Carbon Neutrality and ISO14064 in order to classify emission sources, quantify emissions and report on emissions. All carbon emissions listed are quantified in terms of the CO2 equivalent which ensures that the 7 GHGs have been accounted for as per GHG protocol.

How did you go carbon neutral?

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How much carbon do we create?

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Invest to balance out the carbon we can’t yet reduce

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What changes can we make to reduce our footprint?

What is offsetting?

Ok, we’ll be straight with you. Offsetting is not the answer to all the problems our planet faces, but it’s a good place to start.
Put simply, offsetting carbon means investing in projects to either remove carbon from the atmosphere or help stop the same amount from being released in other ways. We work with TreePoints to find and support projects to offset the same amount we have put in, effectively making our emissions neutral. We invest in projects with the highest standards from Gold Standard and Verra projects.

Supplying energy efficient cookstoves

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Providing methane digesters

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Landfill Gas Renewable Energy Project

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Which part of Wilton is carbon neutral?

The first step was to take our business carbon neutral. Also known as Scope 1&2: the direct and indirect emissions from our operations.

 This includes emissions from things like our warehouse, office and even our staff commutes. Most companies stop there and say they are carbon neutral, but we want to go further, so we’re making our products carbon neutral too.

Are your products carbon neutral?

On top of our business, we have measured and offset the carbon emissions created by some of our products. We have started with our liquid laundry products.
With help from the clever guys at TreePoints we conducted a complex assessment looking at our product supply chain in detail to calculate and estimate the carbon emissions each product creates. We then offset this carbon and make plans to reduce it.

Our carbon neutral products

Why have you gone carbon neutral?

No matter how eco-friendly we try to make our products, we know we know we have an impact on our planet. We think the biggest problem facing our planet is global warming, so we want to become a part of the solution, not the problem.

What next?

The best part about going carbon neural is getting a really good understanding of our supply chain. This highlights all the areas we can improve to reduce our carbon footprint. From day dot, we have been working to keep our carbon footprint low, that’s why we use recycled plastic bottles rather than glass for example. But now we know so much more. We’re currently putting a plan together, which we will upload here for everyone to see.