Why we use plastic bottles

Our Laundry bottles use over 50% less plastic than other leading laundry brands

The decision to use plastic in our packaging wasn't taken lightly. As many of us know, plastic can have a huge impact on the environment and we want to reduce that impact. That's why our bottles use 50% less plastic than other leading laundry care brands - they're also recyclable.

But a lot of people ask us why we don't use glass, well, there are a few reasons.

  • Glass breaks, a lot, causing product and packaging to be wasted and sent to landfill.
  • It's heavy so has a big transport carbon footprint.
  • It is more expensive to recycle.
  • Glass production creates more than 6 times the global warming gases than plastic.

The reasons we use plastic.

  • We can use much less material.
  • It's much lighter with a smaller transport carbon footprint.
  • It's stronger and doesn't break.
  • It's less expensive to recycle.

According to the Jan 2013 issue of International Journal of Lifecycle Assessment, glass beverage bottles cause the most environmental damage, including global warming.  Reusing a glass bottle three times lowers it carbon footprint roughly to that of a single-use plastic beverage bottle.  If the plastic bottle gets recycled, however, then the glass bottle must be reused 20 times to make their carbon footprint comparable.


Recycle, Recycle, Recycle.

The key is that if more people recycle plastic keeping it away from landfills and our oceans - plastic will have a much smaller impact on the environment when compared to glass. So after you're done with our bottle, pop it in the recycling bin and feel chuffed with yourself.



Even better than recycling is reusing. So we're working on refill packs and refill stations to fill your bottles of Wilton with more lovely stuff.



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