Why we use plastic bottles

Our Laundry bottles use over 50% less plastic than other leading laundry brands

The decision to use plastic in our packaging wasn't taken lightly. As many of us know, plastic can have a huge impact on the environment and we want to reduce that impact. That's why our bottles use 50% less plastic than other leading laundry care brands - they're also recyclable.

But a lot of people ask us why we don't use glass, well, there are a few reasons.

  • Glass breaks, a lot, causing product and packaging to be wasted and sent to landfill.
  • It's heavy so has a big transport carbon footprint.
  • It is more expensive to recycle.
  • Glass production creates more than 6 times the global warming gases than plastic.

The reasons we use plastic.

  • We can use much less material.
  • It's much lighter with a smaller transport carbon footprint.
  • It's stronger and doesn't break.
  • It's less expensive to recycle.

According to the Jan 2013 issue of International Journal of Lifecycle Assessment, glass beverage bottles cause the most environmental damage, including global warming.  Reusing a glass bottle three times lowers it carbon footprint roughly to that of a single-use plastic beverage bottle.  If the plastic bottle gets recycled, however, then the glass bottle must be reused 20 times to make their carbon footprint comparable.


Recycle, Recycle, Recycle.

The key is that if more people recycle plastic keeping it away from landfills and our oceans - plastic will have a much smaller impact on the environment when compared to glass. So after you're done with our bottle, pop it in the recycling bin and feel chuffed with yourself.



Even better than recycling is reusing. So we're working on refill packs and refill stations to fill your bottles of Wilton with more lovely stuff.


Re-Fill Update.

Our first refill station is now installed at eat17 Hackney. Take any bottle and you can fill it up with our lovely liquid.




1 comment


I love the product however, even though it LOOKS very appealing, I was unhappy with a plastic bottle since this year I’v been making a very big effort to reduce once only plastic. I have turned back [ or forwards!] to powder detergent [ Sensitive, Waitrose ] in a box, tho I read that with powder loosens more of the microfibres so it to seem to have unwanted environmental effects.
Anyway, thanks for the free sample which I used to wash my bed linen and love the delicate scent.
I was going to ask if you could introduce refills so I am delighted to read you are indeed working on it!
As I live in far away Edinburgh I doubt you’ll have a refill point here soon but I may be able to get some of the liquid in the post especiaily if there’s a refill pouch or package which is also recyclable. but I live in hope
At the moment Realfoods and another couple of stores refill with Bio products with I’ve yet to try as there’s a lot of powder to use first!
Good luck and thanks for the gorgeous scents in your laundry wash.
Kind regards

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