Sam is our founder. He started Wilton London at his kitchen table. He hated the smell of "cotton fresh" so started creating his own laundry liquids mixed with essential oil blends. The rest is history.

check out our About Us page for the long story.

​We won't every try to claim 100% natural laundry formulas. This is mainly due to the ingredients available at the moment and product safety.

For example, our active cleaning agents come from natural sources, but during production it may be required that they are mixed with a processing aid, which may not be natural. This is the case with all ingredients of this kind.

​Our products and ingredients are not tested on animals anywhere in our supply chain or anywhere in the world. So our products are all cruelty free and this is confirmed by the Vegan Society.