Our eco-friendly fabric softener is blended with loads of natural essential oils to leave your laundry smelling of a long-lasting botanical scent, designed by perfumers.
But it's not just a laundry scent booster, it’ll soften your fabrics, take the edge off the ironing and help care for your colours while protecting your laundry's natural fibres, especially your favourite jumper.
We don't test on animals and we use clever plant-based fabric conditioners so our formula is vegan-friendly and Vegan Society registered.
A love letter to summer evenings in the med with jasmine florals in the air
Warm nights and white-washed walls overflowing with jasmine. Heady florals take the lead before powdery ylang ylang tips the blend into an exotic edge with citrusy undertones. If you’re big on jasmine, this could be love.
Sam is our founder. He started Wilton London at his kitchen table. He hated the smell of "cotton fresh" so started creating his own laundry liquids mixed with essential oil blends. The rest is history.
check out our About Us page for the long story.
Are Wilton fabric conditioner formulas 100% natural?
We won't every try to claim 100% natural laundry formulas. This is mainly due to the ingredients available at the moment and product safety.
For example, our active cleaning agents come from natural sources, but during production it may be required that they are mixed with a processing aid, which may not be natural. This is the case with all ingredients of this kind.
Are Wilton fabric conditioners cruelty free?
Our products and ingredients are not tested on animals anywhere in our supply chain or anywhere in the world. So our products are all cruelty free and this is confirmed by the Vegan Society.
How are Wilton fabric conditioner fragrances made?
Blended with essential oils, our fragrances are created by perfumers together with our scent obsessed founder Sam. Before we launch, we rigorously test on different fabrics to ensure a long lasting scent.
I haven't used conditioner for years. The scents were too ugly and never eco friendly. I am now a complete convert to your Jasmine 4L pack. I thank you and everyone who was using my increasingly cardboard-like towels, also thanks you.
S
SandraWilliams
Lovely clean smell
The smell lasts and its lovely to get in bed amd have the wave of scent.
P
PB
Found it
Was using this product but couldn’t find it in shops anymore. Great way to buy in bulk.
A
Alan Harding
The Jasmine smell flows round the garden
The scent always stays with the clothes and makes the utility and garden smell nice