Warm summer evenings as floral notes of heady jasmine, sweet blossom & exotic ylang ylang linger in the air
Gentle eco fabric conditioner
Long-lasting fragrance with essential oils
Biodegradable plant-based softeners
Protects colours & helps repair natural fibres
Voted 'Best Eco Laundry Brand' in Marie Claire Sustainability Awards
Free shipping over £35 or from £4.50
The detail
Our eco-friendly fabric softener is blended with loads of natural essential oils to leave your laundry smelling of a long-lasting botanical scent, designed by perfumers.
But it's not just a laundry scent booster, it’ll soften your fabrics, take the edge off the ironing and help care for your colours while protecting your laundry's natural fibres, especially your favourite jumper.
We don't test on animals and we use clever plant-based fabric conditioners so our formula is vegan-friendly and Vegan Society registered.
A love letter to summer evenings in the med with jasmine florals in the air
Warm nights and white-washed walls overflowing with jasmine. Heady florals take the lead before powdery ylang ylang tips the blend into an exotic edge with citrusy undertones. If you’re big on jasmine, this could be love.
The scent always stays with the clothes and makes the utility and garden smell nice
C
Christine Norton
Great. Smells fab and in bulk.
K
Kate
You want unique - you got it with Wilton
I initially tried Wilton randomly as I’d ran out of fabric con. I was instantly sold after the first wash load I added it to! I’ve only tried the Jasmine scent so far but it really lingers and smells unlike any fabric softener I’ve tried. Not synthetic at all! If the other scents are as gorgeous as this one then great. I also love that it’s eco friendly. After buying the litre bottle first I’ve gone straight to the 4L refill as it’s that good!
J
Jacqui
Love this fragrance, so now onto refillables to see how long it lasts
J
JoF
Brilliant fabric softener!
The smell is gorgeous - floral but not too perfumy, and not too strong at all, just enough of a whiff to catch your attention. This is probably my favourite of the Wilton scents. It also softens all fabrics wonderfully
Sam is our founder. He started Wilton London at his kitchen table. He hated the smell of "cotton fresh" so started creating his own laundry liquids mixed with essential oil blends. The rest is history.
check out our About Us page for the long story.
We won't every try to claim 100% natural laundry formulas. This is mainly due to the ingredients available at the moment and product safety.
For example, our active cleaning agents come from natural sources, but during production it may be required that they are mixed with a processing aid, which may not be natural. This is the case with all ingredients of this kind.
Our products and ingredients are not tested on animals anywhere in our supply chain or anywhere in the world. So our products are all cruelty free and this is confirmed by the Vegan Society.
Blended with essential oils, our fragrances are created by perfumers together with our scent obsessed founder Sam. Before we launch, we rigorously test on different fabrics to ensure a long lasting scent.
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