Cleaning Up The Products You Use To Clean Your Home.
Our mission is to make doing the chores less of a chore while helping you reduce your (and our) impact on the environment.
We never liked the smell of home care products. Yes, they might smell better than a dirty home but they rarely actually smell nice.
It's especially true in the laundry aisle. It's full of fictional scents like 'Laundry Fresh' and 'Moonlight Harmony' - I mean, what the hell does 'Moonlight' smell like?
So we're doing things a little differently. We've designed a range of botanical scents where essential oils sit centre stage. (And we don't make up stupid names for them!) So your home and laundry will smell amazing.
But it's more than just smelling clean, we wanted a clean conscience too. That's why our formulas are designed to be kind to the environment. We're always looking at ways to reduce the impact our products have on our planet. That's why we're using recycled and recyclable plastic in our bottles, all our formulas are biodegradable, we don't test on animals, we're registered with the Vegan Society and we don't use unnecessary ingredients like synthetic dyes. We will continue to innovate with our formulas and packaging to continually reduce their impact on the environment and increasing our use of recycled materials to divert more waste away from landfills.
Join us on our journey to create kinder products that smell great.