Scent stacking is the 2026 fragrance trend everyone is talking about — from Pinterest Predicts to Cosmetics Business. A plain-English guide from Wilton founder Sam: what it is, how it works, and where laundry fits in.

Scent stacking is the 2026 fragrance trend everyone is writing about — and laundry is the layer they keep missing. From Wilton founder Sam, a perfumer-style framework for building a fragrance wardrobe with your detergent as the base note.

Dirty trainers? Don’t panic. Whether you’re dealing with muddy soles or tired-looking fabric, here’s how to clean your trainers properly - the eco-friendly way. We’ve included tips for both hand-washing...

  What Does “Non‑Biological” Mean? In laundry care, non‑biological detergents are those that do not contain enzymes. Enzymes are effective at breaking down certain stains, but they can sometimes be...

Let’s be honest - new isn’t always better. Pre-loved clothes are often better made, have more character, and usually come with a good story or two. But like anything worth...

  Why Choose Plant‑Based Laundry Liquid? Plant‑based laundry liquids have transformed how we think about cleaning. Unlike traditional detergents that rely heavily on petrochemicals, our formulas are powered by naturally...

Fragrance as the Heart of Wilton At Wilton, fragrance isn’t an afterthought — it’s the core of our brand. Our laundry liquids are designed not just to clean, but to...

  Why Activewear Smells Different Activewear fabrics like polyester, nylon, and elastane are designed to be breathable and moisture‑wicking. But these same properties mean sweat and bacteria can cling to...

Move over monty, we’re bringing Shoreditch to the RHS Chelsea Flower Show with our botanical garden designed by the talented Penelope Hill Smith. As you know, we’re obsessed with all things...

Why Laundry Loses Its Fresh Smell There’s nothing better than laundry that smells fresh straight from the machine. But sometimes, that scent fades too quickly — or worse, clothes pick...

Just like using your daily SPF and anti-ageing night face cream every evening, Fabric Conditioner is an essential step to your laundry routine that shouldn't be missed. Here are 5...

Everyone wants to smell good throughout the day. We invest in our perfumes, but often forget about an important layer that holds onto our fragrances, our fabrics. By pairing your...