All our fragrances are very premium, we work with fancy perfume houses that design fragrances for some of the best fragrance brands. Our fragranced laundry products are scented with a blend of essential oils, extracts and molecules. Some of these molecules may be produced in a lab - a small amount of these are needed to help the scent stick to laundry after drying.

All of our fragrances are free from phthalates, parabens, animal derived ingredients and other harmful ingredients. We even use lots of up-cycled ingredients derived from waste ingredients – often from the food industry.

Yes! Our fabric conditioner bottles are 100% recyclable including the cap. For bonus points they are also made our with recycled materials.

All our fragrances are meticulously designed by perfumers and we are passionate about creating bold and beautiful, wearable botanical scents. Its our life's work. Oh, and they're packed with natural essential oils.

​No, we do not use any ingredients derived from animals, and we don't test on animals. Our fabric conditioners contain naturally derived softening active ingredients.