The smell of the cedar wood liquid and softener is devine. To be honest, I thought it might be all smell and no substance. I was wrong, it tackles stains surprisingly well. The fact that it’s vegan too is the icing on the cake for me. I have found with other vegan products you have to decide what’s most important to you - the ethics, the smell, or the cleaning ability. With Wilton, you don’t have to because you get all three.

I’ve been searching for laundry products that actually smell amazing but aren’t full of harsh chemicals—and Wilton London’s Cedarwood Eco Fabric Care Starter Edit totally delivers. The scent is rich and fresh without being overpowering, and I love knowing it’s non-toxic and plant-based. It makes laundry feel like less of a chore and more of a little luxury.

Smells gorgeous and the scent lasts way longer than other brand I’ve used! I never used to measure out the required amount, just use as much as I thought necessary to get the most scent where as with this I measure exactly as required and the scent is even stronger than other brands. My new go to!

A really gentle warm gorgeous smell. We are a family of sensitive souls and this product fits right in. Bedding and clothes stay smelling great for a long time.
From ordered product (both laundering liquid and conditioner) to delivery was 3 days. Bottles can be recycled and are a good size. I bought the Cedarwood scent and will be buying again

I had a sachet sample of this in a welcome pack of a property and lived it so much i immediately ordered 2 pairs (lavender & cedarwood)
My washing smells amazing, plus its all exo friendly end cruelty free! 💛