Simply put, it means we have calculated, reduced and offset the greenhouse gas emissions our business creates. This means we offset the carbon emissions we create and make plans to reduce those emissions further.
We measure based on Cradle to Gate, this is from production and distribution of our products and materials, right through to arriving in our customers homes. We even include emissions related to the end of the products life, i.e. recycling. We also look at our office impact, right down to our team's commutes.
Here is the technical part - our assessment process references the Greenhouse Gas Protocol, PAS 2060 Carbon Neutrality and ISO14064 in order to classify emission sources, quantify emissions and report on emissions.
We'll be straight with you. Offsetting isn't the answer but its a good place to start. We work with Tree Points to invest in projects that offset the same amount of carbon as we put in, making our emissions neutral