Why Laundry Loses Its Fresh Smell

There’s nothing better than laundry that smells fresh straight from the machine. But sometimes, that scent fades too quickly — or worse, clothes pick up a musty odour. Common reasons include:

• Damp washing left in the machine too long

• Inadequate drying or poor ventilation

• Build‑up of detergent or fabric softener residue

• A washing machine that needs cleaning

Start with a Clean Machine

A fresh wash starts with a clean washing machine:

• Run a hot cycle (60–90°C) monthly with no clothes, using a machine cleaner or vinegar to remove residue

• Wipe door seals to remove trapped water and detergent

• Clean detergent drawer regularly to prevent mould growth

Use the Right Amount of Detergent

Too much detergent can leave residue, trapping odours in fabrics. Too little can leave clothes under‑washed.

• Follow measuring instructions on the bottle

• Use Wilton’s concentrated plant‑based liquid, which is designed to clean thoroughly while rinsing away easily

Don’t Leave Laundry Sitting Wet

One of the fastest ways to lose freshness is leaving laundry in the machine after the cycle finishes.

• Remove clothes promptly

• Shake them out before drying to allow air circulation

Dry Clothes Completely

Dampness is the enemy of freshness:

• Air dry outdoors when possible — sunlight also helps neutralise odours

• If drying indoors, ensure good ventilation or use a dehumidifier

• For tumble drying, don’t overload — warm air must circulate

Store Clothes the Right Way

Once clean and dry:

• Store clothes in a dry, well‑ventilated space

• Avoid packing items too tightly

• Use fragrance pouches or drawer liners to help keep that fresh scent

Bonus Tip – Fragrance Layering

Wilton laundry liquids are designed by perfumers for long‑lasting fragrance. For a subtle enhancement, match your laundry scent with room fragrance or personal perfume to create a consistent scent profile.

The Takeaway

Keeping laundry fresh isn’t complicated — it’s about clean machines, prompt drying, and the right products. Wilton’s plant‑based liquids not only clean effectively, but also deliver lasting fragrance that stays with your clothes.

Keep your laundry fresh, fragrant, and clean. Explore Wilton’s range of fragrance‑led laundry liquids [here →]