• Jasmine Eco Laundry Liquid
  • Jasmine Eco Laundry Liquid
  • Jasmine Eco Laundry Liquid
  • Jasmine Eco Laundry Liquid
  • Jasmine Eco Laundry Liquid
  • Jasmine Eco Laundry Liquid

JASMINE

Eco Non-Bio Laundry Liquid

Regular price £9.50

Warm summer evenings as floral notes of heady jasmine, sweet blossom & exotic ylang ylang linger in the air

  • Non-bio eco laundry detergent
  • Long-lasting fragrance with essential oils
  • Plant-based cleaners. Tough on dirt
  • Suitable for wool and delicates
  • Voted 'Best Eco Laundry Brand' in Marie Claire Sustainability Awards 2023

Free shipping over £35 or from £4.50

The detail

Our eco-friendly laundry detergent liquid is blended with natural essential oils to leave your laundry with a long-lasting botanical scent, designed by perfumers.


Thanks to our clever biodegradable, plant-based cleaners, our non-bio formula is kind to your skin and gentle on your fabrics, but when it comes to dealing with dirt, it doesn’t hold back. It's great for wool, delicates and hand washing too (always double check your fave jumper's care label before washing).


This vegan-friendly laundry formula is Vegan Society registered - we don't use animal-derived ingredients or test on animals - how could you?


1 Litre - 28 Standard washes.

Voted "Best Eco Laundry Brand' in the Marie Claire in the Sustainability Awards 2023.

The notes

TOP: Ylangylang, citrus

HEART: Jasmine, sharp, sweet.

BASE: Cedarwood, powdery.

The ingredients

Less than 5%: Non-ionic surfactants (including surfactants derived from chicory root and soy beans), Anionic surfactants, Preservative. Contains: Phenoxyethanol, Perfume [Includes: Jasminum officinale (Jasmine) Flower Extract, Cananga odorata flower (Ylang Ylang) oil, Cedrus atlantica (Cedarwood) wood oil], *Benzyl salicylate, *Occurs naturally in essential oils.

We don't use:

Phthalates, Phosphates, Parabens, Triclosan, Optical brighteners, Animal derived ingredients, Tallow, Chlorine based bleaches, microplastics, dyes.

A love letter to summer evenings in the med with jasmine florals in the air

Warm nights and white-washed walls overflowing with jasmine. Heady florals take the lead before powdery ylang ylang tips the blend into an exotic edge with citrusy undertones. If you’re big on jasmine, this could be love.

MODERN FRAGRANCES

Sophisticated fragrances designed by perfumers and blended with essential oils for a lasting botanical scent.

CARBON NEUTRAL PRODUCT

We've calculated, reduced and offset the greenhouse gas emissions our business and these products create.

CLEAN CHEMISTRY THAT WORKS

Ethically sourced and meticulously crafted, our hard working eco formulas are designed to leave our planet the way we found it.

CRAFTED IN LONDON, MADE IN THE UK

We keep mileage low and quality high with UK manufacturing.

CLEAN CHEMISTRY THAT WORKS

Ethically sourced and meticulously crafted, our hard working eco formulas are designed to leave our planet the way we found it.

MODERN FRAGRANCES

Sophisticated fragrances designed by perfumers and blended with essential oils for a lasting botanical scent.

CRAFTED IN LONDON, MADE IN THE UK

We keep mileage low and quality high with UK manufacturing.

CARBON NEUTRAL PRODUCT

We've calculated, reduced and offset the greenhouse gas emissions our business and these products create.

Customer Reviews

Based on 24 reviews
96%
(23)
4%
(1)
0%
(0)
0%
(0)
0%
(0)
N
Neil Mcdonald
Great Product

Come Upon Wilton by mistake. But am glad I did.
Excellent product, all natural & Plant based. It washes well and Smells good.
It's good for the Environment.
Would definitely recommend

E
E.
Fab laundry detergent

I love this detergent, the laundry smells great and for a long time and it’s great at removing stains. Love the Jasmine scent and the refill pack is brilliant

C
Catherine

Love it!!!! Smells divine!

M
Mirela
The Jasmine collection

I have been using the jasmine pods, fabric conditioner and laundry liquid for the past year.

Love the natural freshness of the smell, the fact that it is plant based and cruelty free!

A
Alan H

The smell of jasmine is very noticeable and when hung on the washing line the smell radiates throughout the garden

We get asked this a lot

​We don't claim 100% natural laundry formulas. This is mainly due to the ingredients available at the moment and product safety.

For example, our active cleaning agents come from natural sources, but during production it may be required that they are mixed with a processing aid, which may not be natural. So there may be trace elements left behind. This is the case with all ingredients of this kind, in just about every product on the market.

Also, sometimes we use nature identical ingredients, these are ingredients that have the exact same chemical structure as their natural counterparts, but it is more sustainable to product them in a lab, usually through a reaction process. There are also situations where an ingredient is derived from a natural source but though processing to create a usable cleaning ingredient, it is not different to what is found in nature.

As our formulas use so many naturally derived ingredients, they are susceptible to spoiling, so we need to use preservatives with a very broad spectrum of activity. There isn't a naturally derived option for this, so we use a safe synthetic version.

As a certified B Corp business, we take our impact on the environment super seriously and do a lot to reduce it.

Most of our products are liquid based, this means we are limited to the materials we can use to package them. We make our bottles with recycled and recyclable plastic, because we believe this is the most all rounded eco friendly option, let me explain.

PET is the most recyclable plastic there is. We even use recycled plastic to make our bottles, so every bottle has already looped through the recycling system at least once. We’re often asked why don’t we use glass or aluminium? And the answer is that for a product like this, glass is very un eco friendly when you look at its carbon footprint in detail - which we have.

For example glass is very heavy in comparison to PET plastic. This means the carbon emissions during transport are vastly higher than a plastic equivalent. Glass also uses a lot more energy to produce and to melt down for recycling. They also break easily causing lots of waste. Glass is great as a refill option but it’s not great in a supply chain eco wise. In fact, if we switch for glass or aluminium, we would use 2.2x The energy, 3.6x The material and 2.7x Co2 emissions.

Also, our plastic bottles aren’t like other plastic bottles. They’re recycled and we reduced their plastic weight by almost 50% compared to competing laundry brands. This saves about 1.5kg per 12 bottles - which I think is quite surprising. Our bottles are so thin, that they are lighter than some pouches of similar volume (pouches are not recyclable).

We offer refills in our top products.

Please have a look of this blog article we wrote all about this - some people are quite surprised with the data in there.

Rest assured, this means a lot to us and we’re always trying to improve on this!

All our fragrances are meticulously designed by perfumers and we're passionate about creating modern, sophisticated and wearable botanical scents. Its our life's work.

Milk first. No arguments.

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